Essentially, you’ll wrap this URL into an HTML tag for an image, like. This is how you can get around Google Analytics’s natural limitations for email tracking.
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You’ll need to specify a handful of parameters, including your Google Analytics Tracking ID, or tid, which you can find under Property Settings.
You can start by generating a special URL, which will capture specific reporting data and tie it to your account.Google has a great guide on building custom tracking URLs here. This is a problem for email, since emails don’t load JavaScript the way websites do.
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This is how Google Analytics works you install a short snippet of code in whatever online product you want to track, and Google will use that script to collect information on your behalf. You’ll have access to Analytics with any Google account, but you’ll need to set up a property (i.e., a website or app) and prove your ownership with a tracking code before you can start collecting and reviewing data related to it. Get a Google Analytics account.įirst, you’ll need to sign up for a Google Analytics account if you haven’t already. Just keep in mind you won’t be able to track many variables, nor is this the best solution for tracking your email productivity.įollow the five steps below to track emails with Google Analytics. This is a somewhat complicated process, and requires a bit of technical know-how, but is otherwise approachable. If you’re interested in using Google Analytics to track email opens or link clicks for an email marketing campaign or a specific sales email, you can set up a level of email tracking. Setting Up Email Tracking With Google Analytics It was designed as an application for website analytics, so while there are some email tracking capabilities you can unlock with Google Analytics, you won’t be able to take a deep dive into your team’s Gmail activity. Unfortunately, Google Analytics can’t help you in all these areas. Measuring and visualizing these elements are key in improving your email productivity. Then, we have a more open-ended process of email tracking determining how your employees are spending their time while using email, such as by analyzing their number of sent and received emails throughout the day, or calculating the average length of email threads between your team members.
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What About Email Tracking for Productivity?ĭefining “Email Tracking” in Google Analyticsįirst, we need to define what “ email tracking” with Google Analytics means, as it’s a somewhat vague phrase, since it could refer to a few different practices.įor example, an email marketer might take it to mean analyzing the performance of an email blast or other email marketing campaign determining opens, clicks, and other email marketing metrics is an important step in maximizing your email marketing ROI.Ī salesperson, by contrast, might consider email tracking to be the process of determining how a lead interacts with your emails, such as whether they open your message or download your attachment.Setting Up Email Tracking With Google Analytics.Defining “Email Tracking” in Google Analytics.
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